The survey, conducted online for Cintas by Harris Poll from April , among 2, adults ages 18 and older, revealed that 85 percent of respondents would not patronize businesses with negative online reviews about the cleanliness of its facilities.
Restaurants 75 percent and hotels 70 percent ranked at the top of the list of businesses where cleanliness most greatly impacted buying habits. Respondents also listed grocery stores, convenience stores, retail stores, entertainment parks and gas stations as businesses that they would not patronize after reading negative online reviews regarding the cleanliness of their facilities. The study also found that gender impacts buying habits after reading a review online about the cleanliness of a business.
Women are less likely to do business with most types of facilities receiving dirty reviews. Respondents with children in the household are also less likely to patronize any business with negative reviews about its cleanliness. This will help improve the opportunity for a positive guest experienceโand online review. This survey was conducted online within the United States by Harris Poll on behalf of Cintas from April , among 2, adults ages 18 and older.
This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jennifer Petersen at jpetersen mulberrymc. Headquartered in Cincinnati, Cintas Corporation provides highly specialized services to businesses of all types primarily throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom cleaning and supplies, tile and carpet cleaning, promotional products, first aid, safety, fire protection products and services.
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