David , published by de Appel Arts Centre in Amsterdam. What I can do instead is talk about investment because, like this simultaneous pause and adventure of the mind I just mentioned, investments, speculations, or ventures are not so much about spending exchanging , but about forecasting, even prophesying, the infinite growth of valueโa value that resists definition but that stops growing when it is exchanged for something else, however precious.
The contrarian, or the concrete economist, will interject with a clarification that investment is spendingโa purchase of an uncertain future.
And, furthermore, it is only when investments yield real returns that we can consider them to be good. I will grant that this is indeed the case, and if what follows comes to resemble a theory of exchange, I will not have wasted my time.
What exactly am I talking about when I invoke the blank? For some years now, each time I see a billboard that is painted over and bereft of advertising, I try to photograph it, or at least take some time to consider what it means to face such a thing.
They not only make you part with your cash but also circumscribe the freedom of your will, direct your desire, and define your needs and your wants. By employing various strategies including seduction and humour, advertisers attempt to trigger a host of complex emotions such as moral satisfaction, guilt, and even deep disgust to continually mould the mind and shape human relationsโthrough what Guy Debord called spectacle.
