The glamorous candidate, 35, who calls herself 'the Kim Kardashian of the business world', owns The Dollshouse Salon in Milton Keynes and is looking to expand with the investment. Rochelle explained she's looking for a business partner and not a 'sugar daddy', but admitted the year-old business tycoon's 'good aura' could have some women falling at his feet.
Rochelle told The Sun : 'Lord Sugar is the same age as my dad and actually reminds me a little bit of him, so I saw him as a father figure.
He's a good-looking man for his age but he's not my type. She continued: 'I want to be a business partner, I don't want to be a love interest. I don't need a sugar daddy. It comes after Rochelle closed down five limited companies prior to appearing on the current series of The Apprentice.
She owns The Dollshouse Salon in Milton Keynes, but it hasn't always been plain sailing for Rochelle, with the reality contestant attempting a number of times to make a success of herself. She was notified of a compulsory strike-off in January before changing the name of the business, and was handed another strike-off in December last year, with the company set to close later this month if no action is taken.
Business: The glamorous candidate, 35, who calls herself 'the Kim Kardashian of the business world', owns The Dollshouse Salon in Milton Keynes and is looking to expand with the investment. Rochelle told MailOnline: 'I've registered multiple company names in the past which is not uncommon. The sums are in stark contrast to the lavish lifestyle Rochelle portrays for herself on social media.
