Discretion lies at the heart of Ashley Madison, a dating platform for married individuals boasting over 85 million users worldwide. It showed us that, despite every pundit predicting the end of our business, we would survive if we took the right steps to rebuild trust β and that became our focus for the next four to five years.
Since then, the platform has enhanced its security measures, adding a dedicated privacy team to complement its existing security team and prioritising discretion in all aspects of its operations.
The platform offers users a private locker to store intimate photos, including those that reveal their faces. These photos remain secure and can only be accessed by sharing a key with a specific person in conversation. Keable was in Mumbai to re-launch Ashley Madison, which first entered the Indian market in but quickly shut down following the scandal.
Despite this, India now ranks eighth globally in sign-ups for The average age of sign-ups in India is significantly younger than the global average: 24 for men and 26 for women compared to 38 and 42 globally. A notable shift is the emergence of transparency in relationships.
While secrecy was once paramount, up to 20 per cent of users now have partners who are aware of their Ashley Madison activity. Male users purchase credits β starting at Rs for credits β and are charged eight credits to message a woman.
