How is it that some clubs have groups of 5 or more gorgeous women all dressed up and looking like they should be on the cover of Vogue magazine, while others have all the guys fighting over the 1 hot girl that happened to walk into a club by mistake. This is the world of the Paid to Party Girl. Sure there are advantages to having hot girls show up in pictures on websites like Torontonightclub.
But we decided to dig deep into it and found this is not the reason this industry is striving. Our investigation and interviews with people in the club industry like nightclub managers, owners, and paid to party girls themselves yielded some inside info that we decided to shine a light on and share with you. From a club owners perspective, this is much like hiring a big dj. Nick Regina, partner at Bloke and Same in Toronto. If utilized properly it can be extremely effective and worth every dollar spent but like everything else it needs to be monitored and the work load needs to be delegated properly.
I feel as if it is a must these days but at the same time there are many other layers that add to making an all around rock solid nightlife program. You get one group of girls show up and theres your paid to party girls. Why pay a group of 5 girls to come when there are many groups of 5 girls in the club already.
Take the per night and spend it on a team to bring you people. We also interviewed Paid To Party girls themselves and asked them what it was like to actually be paid to go out and get free drinks in a nightclub. I also like the fast-pace work environment. My most memorable story is the night club awards, the last time they where at C-Lounge now called The Addisons and just feeling like everyone was one big dysfunctional family. She told us how difficult it was to move up into a management position, that clubs shut down all the time, and owners change employees constantly.
She wished there was more consistency that way. You just get used to it. But the more expensive paid to party girls seem to be worth it. Based on our interviews, it seems the established companies have girls who understand the big picture. However, not all girls are this thoughtful. Sorry, but Im just paid to stand there and look hot for them and make their club look good.
