The airline is notable for highlighting the Singapore Girl as its central figure in the corporate branding segment and not significantly changing its livery throughout its history. The airline has been a member of Star Alliance since April Singapore Airlines Group has more than 20 subsidiaries, including numerous airline-related subsidiaries. Singapore Airlines was the first to put the Airbus A βthe world's largest passenger aircraftβas well as the Boeing into service, and is the only operator of the ultra-long-range ULR version of the Airbus A It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometres [ 8 ] and is ranked tenth in the world for international passengers carried.
Nevertheless, while the government holds a golden share via the country's Ministry of Finance , it stressed its non-interference in the management of the company, a point emphasised by Lee Kuan Yew when he said the Singapore Changi Airport's front-runner status as an aviation hub is more important than SIA. In November , Tata Group reached an agreement with Singapore Airlines which will see Indian full-service carrier Vistara merge with Tata-owned Air India to form a single entity with an expanded network and broader fleet.
The merger officially took place on 12 November The key trends for Singapore Airlines are as of the financial year ending 31 March : [ 24 ] [ a ]. Branding and publicity efforts have revolved primarily around flight crew, [ 37 ] [ 38 ] in contrast to most other airlines, who tend to emphasise aircraft and services in general. In particular, the promotion of its female flight attendants known as Singapore Girls has been widely successful and is a common feature in most of the airline's advertisements and publications.
The Singapore Airlines logo is a stylised bird inspired by a keris, a dagger that is a cultural symbol of the region.
The keris is central in Singapore Airlines' branding, such as the SilverKris lounge and the KrisWorld entertainment system. The logo has remained unchanged since Singapore Airlines' inception from the split of MalaysiaβSingapore Airlines , except for a minor tweak in All aircraft in this original livery have been repainted or retired. Following the spinoff of Malaysia Airlines , Singapore Airlines introduced a second-generation livery features a blue and yellow strip on the windows on the white fuselage, with the stylised bird logo in yellow.
