Already have an account? Log in! Taxonomy Path. A review site is a website on which reviews can be posted about people, businesses, products, or services.
These sites may use Web 2. Early examples of review sites included ConsumerDemocracy. Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings.
Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis. With the growing popularity of affiliate programs on the Internet , a new sort of review site has emerged: the affiliate product review site. This type of site is usually professionally designed and written to maximize conversions, and is used by e-commerce marketers.
It is often based on a blog platform like WordPress or Squarespace , has a privacy and contact page to help with SEO , and has commenting and interactivity turned off. It will also have an e-mail gathering device in the form of an opt-in , or drop-down list to help the aspiring e-commerce business person build an e-mail list to market to. Because of the specialized marketing thrust of this type of website, the reviews are not always seen to be objective by consumers.
Because of this, the FTC has provided several guidelines requiring publishers to disclose when they benefit monetarily from the content in the form of advertising, affiliate marketing, etc. Studies by independent research groups like Forrester Research , comScore , The Kelsey Group, and the Word of Mouth Marketing Association show that rating and review sites influence consumer shopping behavior.
