This article is part of a series around femtech and the people leading the charge in this growing sector. See the femtech series here. Even in the sexual health realm, porn carries some baggage. There are lots of reasons for that, but one comes down to a simple lack of diversity; a lot of porn - probably the vast majority of porn - is made by men. As a result, it often tends to put women in the role of performer, rather than active participant.
Women are watching porn in ever-increasing number, though. The company has completed three original videos and has plans for five more in the coming months.
Advertisement That said, producing porn has its challenges, both personally and in terms of scaling the brand. Sparks hesitated to jump into building her brand because she worried about the stigma from people in her life it turns out, her mom was fine with it.
Now, she faces the same thing on the business side, where her product is banned from most advertising and faces barriers to accessing the kind of funding other startups rely on. I focus on the people who can be convinced and want to be part of this movement. Sparks sees porn and sexual wellness as a way of nurturing ourselves, much like we might with a healthy diet and lifestyle.
One in three Google searches are about sex. As a writer, her work has appeared in dozens of publications, including Forbes, Glamour, MensHealth and Investopedia. Tara is currently the VP of Content at Janalta.
