Maxim stylized in all caps is an international men's magazine , devised and launched in the United Kingdom in , but based in New York City since Maxim has a circulation of about 9 million readers each month. Maxim Digital reaches more than 4 million unique viewers each month.
Maxim magazine publishes 16 editions, sold in 75 countries worldwide. Maxim was founded by Felix Dennis β in [ 4 ] and expanded to the United States in In , MaximOnline. Since , in Argentina, the Argentinian edition of Maxim magazine began to adapt and approximate the styles of the American adult magazines Penthouse and Hustler , publishing photos of Argentinian models in thongs and topless.
On June 5, , the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus , but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view.
The land was sold to MGM Mirage. On June 15, , private equity firm Quadrangle Group , along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim , Blender , Stuff , and MaximOnline.
As of April 23, , Dennis Publishing has announced that it will no longer produce a print edition of Maxim in the United Kingdom, though the website for the UK version will remain. In , Alpha announced the sale of Maxim to the newly created Darden Media Group, but Darden was unable to raise the money. The Argentinian edition of the magazine Maxim stopped circulating in March in Argentina and its last cover was the Argentinian model Valeria Degenaro. In September , Kate Lanphear became editor-in-chief.
