Team Viva discusses the end of monogamy as we know it and the rise of open relationships. In the last year we have witnessed a significant shift within our community. Being an extramarital dating app, Gleeden is mostly used by individuals who are married or in a long-term relationship seeking for adding some spice into their love lives, being this either a real-life affair or just a virtual flirt.
And even though the majority of users continue to belong to this profile type, not necessarily they are doing it without the consent of their partners. According to one of our latest studies, 55 per cent of users believe that monogamy is a social construct and over 47 per cent among them have opened up with the consent of their partners.
This means that the couple have decided to grant each other together or separately the possibility of straying away. These adventures are meant to be short-term and not to undermine the existing relationship. Another trend that we have been witnessing within the users is the increase of singles using extramarital dating apps. Last year, the application witnessed an increase in the number of single users.
After being locked down for months with the family, privacy has become a luxury good that people are now valuing more than ever. Not necessarily because they are doing something forbidden or frown-upon by the society, but simply because in an era where everybody noses into each other's businesses through social media, the privacy of doing something and keeping it private has become more and more important, especially when it comes to something as sensitive and personal as dating.
The lockdown-induced several restrictions and other public health measures taken amid the global health crisis have, certainly, accelerated the shift towards online dating. Earlier, it was restricted to physical means only, however, recent times have made way for dating virtually. Here are a few notable findings from a recent survey of dating trends for this year by QuackQuack:.
